• Launch of Living Analytics Research Centre
• Press Release on Launch
• Opening Ceremony Videos
• Speech by SMU President – Professor Arnoud De Meyer
• Speech by Chairman, National Research Foundation – Dr. Tony Tan
• Bios of Centre Directors and Deans
• Statements by Industry Partners
• Media Reports

The launch took place on 7 March 2011 (Monday) at 2.00pm at the Singapore Management University. We are honoured to have Dr Tony Tan Keng Yam, Chairman of Singapore’s National Research Foundation, officiate as our Guest of Honour.

The LARC is the proud recipient of a S$26 million grant over five years from the Interactive & Digital Media Research & Development Programme Office (IDM PO) of the National Research Foundation.

Living Analytics is a pioneering effort to bring together the technologies of large scale data mining, statistical machine learning and computational tools for the analysis of dynamic social networks, with analytics focused on consumer behaviour and social media, with foundation knowledge from management, social and behavioural science. The LARC will develop concepts, methods and prototype tools to demonstrate how to carry out large-scale analysis of lifestyle behaviour and network centric interactions in real-time. The centre will team with industry to develop a wide range of new possibilities and practical applications that will benefit individual consumers and private sector organizations.

The LARC will make Singapore one of the world’s most desirable locations for the development and applied use of real-time consumer and social analytics, as well as the world’s leading centre for computation social science and related research and development.