About Us
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LARC and Singapore's National Analytics Initiative
 “Singapore is the best place in the world to establish the Living Analytics effort because of our intense use of digital and social media, our intelligent infrastructure, our IT savvy population and our spirit of always looking to explore how to use emerging social trends for our societal and economic benefit. The LARC concept and the tools we will develop will be applicable to many of the world’s leading urban centres. Business and government innovation leaders from these other cities will want to come to Singapore to learn what we are doing here with Living Analytics.”
- Professor Steven Miller, Dean of the SMU School of Information Systems LARC Steering Committee Member  “The research work of LARC will generate new social and lifestyle insights to provide context-relevant information for consumers at the right time. The combined strengths of CMU and SMU puts Singapore on the map of this fast-growing area and in time, will provide companies with the edge to better connect and transform businesses.”
- Michael Yap, Executive Director of Interactive Digital Media (R&D) Programme Office, Singapore Deputy Chief Executive Officer, Media Development Authority (MDA) of Singapore LARC Steering Committee Member The Living Analytics Research Centre (LARC) seeks to make Singapore one of the world’s premier locations for the development and applied use of real-time consumer and social analytics, as well as one of the world’s leading centres for computational social science related R&D and education. LARC’s goal is to make Singapore one of the world’s key points of reference for observing, understanding and harnessing consumer preferences and social behavior in real time in real-world urban and social settings. LARC will substantially strengthen the ability to execute consumer and social insight trials that will benefit from any combination of
The LARC directly supports Singapore’s development of the Interactive & Digital Media Sector by providing new types of capabilities for understanding consumer and social behavior in the context of cyberspace, hybrid cyber-physical spaces, and the emerging “internet-of-things” and “real-time web.” In addition, the LARC also enhances several other important national efforts. The Infocomm Development Authority (IDA) has identified the broad area of Business Analytics as a strategic growth area for Infocomm employment in Singapore-based firms over the next five years, and is working to develop the industry ecosystem and the supporting manpower. The Economic Development Board (EDB), following up on the recommendations of Singapore’s most recent Economic Strategy Committee, is working to position Singapore as a hub for companies to analyze Consumer Insight data originating from multiple countries across Asia. LARC’s analytic and experimental methods, technology platforms, project outputs, and working relationships with key regional and global consumer and lifestyle firms will create capability that can serve as an important resource to EDB’s forthcoming Institute of Asian Consumer Insight. These coordinated national initiatives sponsored by the Interactive & Digital Media (R&D) Programme Office, by IDA and by EDB aim to increase Business Analytics related employment and value added output in Singapore across several different segments of the economy, including:
The Living Analytics Research Centre plays a key role in advancing this national effort. |